How to Earn Money from Pinterest in 2024 (Step-by-Step Guide)

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Looking for best ways to Earn Money from Pinterest?

Despite not being among the top few social media platforms in terms of monthly active users, (Pinterest boasts over 445 million monthly active users)

What sets Pinterest apart is its unique audience mindset—arguably, Pinterest has the largest number of users with a “buyer” mindset.

This means that people are ready to spend and are constantly looking for inspiration to buy things.

This buyer-oriented audience is where the real potential to make money lies.

By leveraging Pinterest’s platform to drive traffic, engage an audience, and monetize that engagement, you can create a lucrative side hustle or even a full-time income stream.

In just a few years, my blog has welcomed over 5 million users and generated over $335,000 from Pinterest.

This success story makes me incredibly bullish about the platform’s potential for anyone looking to make money online.

Even if you’re not selling something yet or don’t have a product to offer, you can still make a significant income from Pinterest.

Let’s take my case, for example. I have never sold anything directly on Pinterest or my blog, yet I managed to earn over $335k in revenue. How?

Let me show you the exact steps in this guide.

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1. Drive Traffic to Your Blog or Website

Use Pinterest to drive traffic to your blog or website that makes money through ads, sponsored content, or selling products/services.

High-quality, engaging pins that lead to valuable content can increase your site’s visitors and revenue.

When people come to read a blog, apart from the text, images, or videos, they are also served with ads (you might’ve seen a few here and there).

Each time a reader sees or clicks on those ads, the site owner gets a little bit of revenue, called a PPI (pay-per-impression) type of ad.

In this model, the user gets free content, the publisher gets paid, and the ad network (the network that facilitates this exchange) also gets a share; it’s a win-win-win.

It is calculated per RPM (rate per millie), rate per thousand views. The more people see/click those ads, the more you earn.

For example, I’ve made about $250,000 just from ads From an ad network (Mediavine), and that too with around 5 million sessions, and since the RPM shows an amount of $49.91, it means per thousand sessions, this blog made around $49.91 It’s that simple.

2. Affiliate Marketing

Promoting other businesses or people’s products in your content with your customized links gives you a percentage of that sale (affiliate commission); this is another way I make money on this blog.

Also, you can share pins that include affiliate links to products you recommend. When someone purchases through your link, you earn a commission.

However, you must ensure you disclose affiliate links to comply with Pinterest and legal guidelines.

So apart from that $250k, this blog had earned around $85k in affiliate commissions.

Here are some examples of affiliate revenue:

Other than that, having a blog opens many other income opportunities, such as:

• Selling courses that people sell and make hundreds of thousands,
• You can sell ebooks.
• Publish branded/sponsored posts,
• Start a subscription-based email list

3. Promote Your Product or Services

With your products or services, Pinterest can be an effective platform to increase visibility and sales.

This strategy involves creating pins that directly showcase what you’re offering.

Whether selling handmade goods, digital products like ebooks or courses, or offering services such as consulting or design work, Pinterest can help you reach a wider audience.

Creating Pins

Design visually appealing pins that highlight your products or services. Use high-quality images or graphics and engaging descriptions, and include keywords that your target audience might use to search for items like yours. The goal is to make your pins stand out in a user’s feed and encourage clicks.

Link to your Shop or Website

Each pin should directly link to where the user can learn more about the product or service or make a purchase. This could be a product page on your online store, a landing page for your service, or an Etsy shop. The easier it is for someone to go from Pinterest to making a purchase, the better.

Boards for Different Categories

Organize your pins into boards based on different categories or themes. This can help users navigate your offerings more easily. For example, if you sell jewelry, you might have separate boards for necklaces, earrings, and bracelets.

Seasonal or Thematic Campaigns

Take advantage of seasonal trends or themes related to your niche. Create special pins or boards for holidays, seasons, or events that relate to your products or services. This can help capture interest at times when users are more likely to be searching for related items.

Utilise Pinterest Features

Pinterest offers various features like Rich Pins, which allow you to add extra information about what you’re selling directly on the pin. There are also options for shopping ads and promoting your pins to reach a larger audience.

By effectively promoting your products or services on Pinterest, you can drive more traffic to your website or online store, increasing your potential for sales. Remember, success on Pinterest, like on any social media platform, relies on consistent effort, quality content, and engagement with your audience.

4. Brand Partnership

“Brand Partnerships,” involves collaborating with brands to create sponsored content that promotes their products or services on your Pinterest account.

Once you’ve established a significant following or have demonstrated the ability to influence purchasing decisions, brands might approach you (or you can pitch to them) for partnerships.

Here’s how it works and what you can do to engage in brand partnerships:

Build a Following

• Audience Engagement: Grow and engage your audience by consistently posting high-quality, relevant content that resonates with them. An engaged following is attractive to brands looking for partnerships.
• Niche Focus: A clear focus or niche can make your Pinterest account more appealing to specific brands. For example, if you specialize in home decor, brands in that industry are more likely to consider you for partnerships.

Engaging in Partnerships

• Sponsored Pins: Create pins sponsored by a brand, where you showcase their products or services. To maintain authenticity, these pins should still align with your style and your audience’s interests.
• Promoted Boards or Campaigns: Some partnerships may involve creating an entire board dedicated to a brand’s products or running a specific promotional campaign. This can include a series of pins and boards that highlight the brand over a set period.

Best Practices

• Transparency: Be transparent about sponsored content by disclosing partnerships to your audience. Pinterest and regulatory bodies require you to indicate clearly when content is sponsored.
• Maintain Authenticity: Choose brand partnerships that align with your values and interests. Authentic endorsements are more likely to resonate with your followers and result in successful collaborations.
• Quality Content: Even when creating sponsored content, maintain high standards for quality and creativity. Your content should still provide value to your audience, whether through inspiration, information, or entertainment.

Monetization and Growth

• Negotiate Terms: When entering into brand partnerships, negotiate terms that benefit both parties. This can include payment, the scope of the content, and how it will be promoted.
• Expand Opportunities: Successful brand partnerships can lead to more opportunities. Brands often look for influencers who can deliver results, so each partnership can be a stepping stone to further collaborations.

Brand partnerships on Pinterest require a balance between maintaining your authenticity and creatively incorporating promotional content. By building a strong, engaged following and aligning with brands that resonate with your audience, you can create valuable, sponsored content that benefits both you and the brands you partner with.

5. Offer Pinterest Virtual Assistant Services:

It involves leveraging your expertise in Pinterest marketing to provide specialized services to businesses or individuals looking to enhance their presence on the platform.

As a Pinterest Virtual Assistant (VA), you could offer various services tailored to your clients’ needs.

These services might include creating and scheduling pins, optimizing boards, researching keywords to improve SEO, analyzing account performance to adjust strategies, and managing paid Pinterest advertising campaigns.

Your role would be to help your clients grow their audience, increase traffic to their websites or online stores, and ultimately boost their sales or brand visibility through effective Pinterest strategies.

This path requires a strong understanding of Pinterest’s best practices, trends, and analytics tools.

It’s an opportunity to monetize your Pinterest skills by helping others succeed on the platform, catering to those who recognize the value of Pinterest for business but don’t have the time or expertise to manage it themselves.

6. Teach Pinterest Marketing

Teaching Pinterest marketing involves sharing your knowledge and expertise in Pinterest marketing strategies with others who are looking to improve their presence on the platform or use it effectively for their businesses.

Suppose you have a deep understanding of how Pinterest works, including how to create engaging content, optimize for search, grow followers, and drive traffic to websites. In that case, you can monetize this knowledge by creating and selling educational content.

This can take the form of online courses, webinars, ebooks, or personalized coaching services.

Your target audience could be small business owners, bloggers, marketing professionals, or anyone interested in leveraging Pinterest for commercial or personal branding.

By packaging your insights into comprehensive learning materials or offering personalized guidance, you help others achieve success on Pinterest while establishing yourself as an authority in the field.

This approach provides value to those eager to learn and opens up a new revenue stream for you as an expert in Pinterest marketing.

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